One of the Cognitive Approach studies that we cover in our fabulous book, ‘Psychology Sorted, Book 1’ is by Slovic et al. (2017) and which concerns the Affect Heuristic. The Affect Heuristic is a cognitive bias composed of several dimensions, one of which is: The ‘mere exposure effect’: this may be a factor in the affect heuristic. It involves a favourable (‘good’) … Read More