We all remember those special moments, don’t we? The birthday party with the huge cake, or our first day at school, or when we broke our arm playing in the snow. They seem as if they only happened yesterday, the memories are so vivid! Many years ago, some classic research was conducted by Brown and Kulik (1977) into the phenomenon of … Read More
Cognitive Biases
Cognitive biases – distortions of reality Cognitive biases arise from heuristics (shortcut thinking) and systematically distort the way we think and affect our decision-making. Three of the most common cognitive biases are confirmation bias, anchoring bias and cognitive dissonance. All three arise from our tendencies to focus on part of a story, especially the part that confirms our pre-existing beliefs, … Read More