How we develop our social identity is still a hot topic today, and for those of you studying the effect of technologies, especially social media, on social identity, there is a developing literature on the subject. But we should start with the classic minimal groups paradigm from Tajfel (1971), found in our new book Psychology Sorted, as it is still so … Read More
Contrast two theories of altruism ERQ.
This is a useful task to get students to focus on the command term of ‘contrast’ which they tend to find quite tricky. I give them the essay that I’ve written and they have to highlight all of the phrases/sections that really address the ‘contrast’ aspect of the question i.e. those which explicitly point out the differences between theories/studies/evaluation issues. I … Read More
Coming soon – ‘Psychology Sorted’, the book!
Hi Psychology teachers from all over the world! Yes, I know that summer is beckoning but wouldn’t you like a sneaky peak at a BRAND NEW RESOURCE that is due to be out around October 1st? Written by Laura Swash…
Introduction to a topic – acculturation
Acculturation is the process of adaptation to another culture, both by the people who move to the new ‘host’ culture and those already living there, who are receiving the immigrants. It is an interesting topic, with many complex layers, encompassing as it does the ideas of ‘acculturative stress’ and ‘culture clash’ as well as issues of bilingualism and transmission of … Read More
Theories of stereotyping
According to Tajfel (1970) we are naturally inclined towards Social Categorisation and Social Comparison. This tendency to think about people in terms of the groups they belong to and to make comparisons between our group and others would support the development of stereotypes. This relates to the concept of ‘outgroup homogeneity’, researched by Qualtrone & Jones (1980). This theory proposes … Read More
Emic and Etic Explained
Are you confused by the terms ’emic’ and ‘etic’ when applied to research methods? It is hardly surprising, for a quick Google of these terms will produce diverse definitions, applied to both language and culture. Once you get further into reading about how culture influences behaviour you will find that some writers even use them as nouns (’emics’ and ‘etics’) … Read More

