The sociocultural approach is increasingly used in health psychology, as it became obvious that not all disorders could be explained through a biological etiology. For example, addiction can be caused and sustained through our position in social groups, and treated through the support of social networks. Pegg et al. (2018) conducted a survey that investigated social identity and alcohol use in teens and found that higher levels of exposure to alcohol-related content on social networking sites was associated with higher levels of alcohol use, as the online social identity was maintained through an alignment of behaviour with other members of the online social group. Many health promotion programmes are underpinned by social cognitive theory, with its focus on the interaction of behaviour, internal personal factors (biology and individual cognition) and environmental influences and the key concepts of agency, self-efficacy, vicarious reinforcement and motivation.
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Bandura, A. (2004). Health promotion by social cognitive means. Health Education & Behavior, 31(2), 143-164.
Bandura, A. (1986). Social foundations of thought and action: a social cognitive theory. Englewood Cliffs, N.J: Prentice-Hall.
Pegg, K. J., O’Donnell, A. W., Lala, G., & Barber, B. L. (2017). The role of online social identity in the relationship between alcohol-related content on social networking sites and adolescent alcohol use. Cyberpsychology, Behavior, and Social Networking, 21, 50-55
Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorization and intergroup behaviour. European Journal of Social Psychology, 1(2), 149-178
Wenzel, S. L., Green, H. D. Jr, Tucker, J. S., Golinelli, D., Kennedy, D. P., Ryan, G. & Zhou, A. (2009). The social context of homeless women’s alcohol and drug use. Drug and Alcohol Dependence, 105(1-2), 16–23.